Today Broadway is delighted to announce the arrival of Eleanor Moore as Director of Private Clients.

From today, Eleanor will lead Broadway’s Private Clients function in alignment with the company’s strategic growth and investment plan.

Eleanor will report to Daniel Lloyd-John as Chief Executive, and will continue in her role as Chair of the Manchester Insurance Institute.

Eleanor brings more than 28 years of extensive client and operational experience to the role and is well-regarded as one of the leading insurance advisers to private client across the North of England.

In addition to her client duties, Eleanor is tasked with executing Broadway’s investment and hiring plan in line with the company’s overall strategic growth priorities. Eleanor will oversee a team that includes Geraint Jones, another of the region’s most experienced and well-regarded private client specialists.

“At what is an extremely exciting time for the firm, I am proud to have Eleanor join our Leadership Team”, said Daniel Lloyd-John.

“As we continue to build Broadway’s foundation for significant growth and expansion, I am excited to welcome Eleanor to our leadership team”.

“Eleanor’s arrival today is the first of a few key milestones in helping Broadway achieve our long-term goals. In Eleanor we have the right leader to oversee our growth plans and the development of this specialist team. Our people strategy is now more than underway. Eleanor is an example of our plans to hire some of the best people in the market; crucially, talent with the right personal characteristics and dept of ambitions. With the right strategic focus and a commitment to performance, I am confident that all our ambitions are within our control”.

Commenting on her appointment, Eleanor Moore, said: “I’m immensely proud to have joined Broadway at what is an incredibly exciting time for the group”.

“The blueprint for Broadway is intentionally different”.

“The strategic focus and vision for the company is more than commercial and personal lines insurance broking. The board and executive are clear on their growth priorities and strategic opportunities – and will continue to invest in those core market segments where we see attractive opportunities to win”.

“I look forward to overseeing the growth and expansion of this specialist function as the leading boutique risk adviser to high-net-worth private individuals, entrepreneurs, and their families”.