One of the key individuals behind the rapid rise of Broadway Insurance Brokers has been acclaimed for her “significant and valuable contribution” to the insurance industry.
Private Client Director Eleanor Moore has been given the President’s Award by the Chartered Insurance Institute (CII).
The Institute’s current President, Peter Blanc, explained that the honour is “only awarded when there is a suitably deserving candidate”.
During the pandemic, Ms Moore became the first individual to serve consecutive terms as head of the Insurance Institute of Manchester and was responsible for introducing a series of initiatives to support the professional and personal development of industry colleagues.
In just two years at Broadway, she has also overseen “dramatic growth” in the number of clients and assets under cover, generating more than £1 million of Gross Written Premiums (GWPs) in the last 12 months.
Ms Moore said that her recognition by the CII had been “a wonderful surprise”.
“I have enjoyed a tremendous career in insurance over the last three decades and worked with some really talented and very committed individuals during that time to support both clients and industry peers.
“To be given this honour is totally unexpected and something which I regard as much as being a reward for my colleagues as for myself.
“The last couple of years have presented individuals in the profession with some very considerable challenges. To be able to play even a small part in helping is a source of immense pride and satisfaction for me.”
Such is Ms Moore’s standing within the insurance industry that she was already serving as President of the Manchester Insurance Institute when she became one of Broadway’s first senior appointments.
The Manchester Institute is the oldest in the country and has almost 5,500 members who are drawn not only from those working in insurance across the city but individuals in the personal finance industry.
Founded in 1873, it places an emphasis on “promoting education and emphasising professionalism” of those within the sector.
Due to the pandemic putting paid to much of the Institute’s usual work, Ms Moore became the first President since the Second World War to be elected for a second one-year term.
One of her successes was putting in place an initiative known as MIIndful Manchester to provide support – including a cadre of trained mental health first aiders – for members affected by any one of a range of issues during and then since lockdown.
In his tribute to Ms Moore’s efforts, Mr Blanc said that she had made a “significant and valuable contribution”.
He added that the President’s Award “may be described as a lifetime achievement award” which the Chartered Insurance Institute regards as only made to those who “can demonstrate both an outstanding contribution…and high professional standards and conduct”.
In addition to her own growing reputation, Ms Moore has seen swift development in Broadway’s name and workload during her time with the firm.
In August, it reported that the value of corporate and private assets for which it arranges cover had doubled to more than £1.25 billion during only its second year in business.
The amount of Gross Written Premiums (GWPs) generated across both its Private Client and Corporate divisions also more than trebled to £4.5 million in the space of 12 months.
Almost half of Broadway’s clients are companies involved in a diverse range of sectors with a “significant” number turning over in excess of £250 million.
Earlier this year, Broadway became the only North West broker to feature in a list of the UK’s top insurance advisors.
The Spear’s 500 ranking singled out Broadway’s for a “personal, high-touch service” in dealing with a number of risks, such as those associated with extreme weather and cyber attacks, which it said were “likely to become even more prominent in the future”.
Broadway was also recognised for its role in helping the North West bounce back from the pandemic, receiving the Outstanding Achievement award from the UK’s largest grouping of independent brokers, Bravo Networks.
In a further fillip, Broadway’s Chief Executive, Daniel Lloyd-John, was also elected Chairman of the Greater Manchester regional committee of the British Insurance Brokers Association (BIBA) in May.
It means that he will serve a 12-month term representing industry colleagues at the head of one of the largest and longest-standing of the 11 such BIBA groups across the UK.