
BIBA (British Insurance Brokers’ Association)
The British Insurance Brokers’ Association (BIBA) has been the UK’s leading general insurance intermediary organisation since its formation in 1977.
It’s a not-for-profit trade body representing the interests of insurance brokers, intermediaries and their customers. It focuses on the needs and requirements of its membership and their customers, including the upkeep and maintenance of industry standards.
BIBA provides a voice for industry-advising members, the government, the regulator, consumer bodies and other stakeholders about key insurance issues.
It spans more than 1,800 regulated firms that collectively employ more than 100,000 staff.
Broadway is a proud member of BIBA at national level and also closer to home as a member of the Greater Manchester BIBA Regional Committee.
Working in collaboration with Neil Jenkinson (jenkinsonn@biba.org.uk), Area Manager North at BIBA, the committee goes about addressing the interests of all Greater Manchester brokers, intermediaries and their customers.
It’s committed to advancing all areas of insurance broking, spanning:
- Commercial lines.
- Personal lines.
- Risk management.
- Claims management.
- Trade credit.
Daniel Lloyd-John, Broadway’s CEO and founder, was appointed Deputy Chair of the BIBA Committee for the Greater Manchester Region and took up this position in 2020, becoming Regional Chair in 2023 and serving until 2024.
Gary Ward, Director of Operations and Compliance at Broadway, was appointed to the BIBA SME & Schemes National Advisory Board in 2024, further strengthening our ties with the association. Louisa Roberts, Managing Partner at our Liverpool office, is also set to expand our regional presence as Chair of the BIBA Committee for the Merseyside and Liverpool region between 2025-2026.
Broadway is honoured to play our part in helping to support the initiatives and aims of BIBA, helping the continued drive to raise standards for all involved in the insurance broking process.
For more information relating to BIBA, including information regarding the activities of the regional committee, please speak to us directly at Broadway or visit www.biba.org.uk.

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