Broadway Insurance Partners is proud to announce a new First Team Shirt Sleeve sponsorship agreement with Fleetwood Town Football Club for the 2025/2026 season.
The deal solidifies a key partnership, with the Broadway name displayed prominently on the sleeve of the matchday kit for all EFL League fixtures, as well as on perimeter pitch-side boards at Highbury Stadium.
Fleetwood Town can trace their roots back to 1908, but the club’s recent history is most impressive. Their ascent to the Football League in 2012 was famously propelled by Jamie Vardy who helped to fire the team to a 29-game unbeaten run to achieve this feat. Today, as the club competes in EFL League Two, it is supported by state-of-the-art facilities at Poolfoot Farm and a high level of professionalism that mirrors its aspirations to return to EFL League One.
Community and commitment to excellence
Daniel Lloyd-John, CEO of Broadway Insurance Partners, commented on the new collaboration:
“We are excited to partner with Fleetwood Town Football Club. The club’s strong sense of community and commitment to excellence align with our values. Just as we support our clients in achieving their goals, we are proud to back a club that constantly strives for success. This partnership creates fantastic opportunities to connect with the club’s wider community of individuals and businesses, and we look forward to a successful season ahead.”
