A director at a leading North West insurance broker has been recognised as one the industry’s top women performers.

Eleanor Moore, who is Director of Private Clients at Broadway Insurance Brokers, features in the latest Elite Women listing compiled by Insurance Business magazine.

Organisers have described how the classification is a tribute to the “excellence and tenacity” shown by the individuals named and is made up of some of the UK’s best known insurance executives.

Ms Moore said that her inclusion was “a very welcome personal surprise” but added that it underlined the standards which she and her colleagues at Broadway had set.

“Many of my peers – both male and female – have spoken about the challenges which have historically faced women trying to progress in the insurance industry.

“Much progress has been made by individuals regardless of their gender in addressing that imbalance, something which is typified by the very healthy and supportive working environment at Broadway.

“As someone who has worked in this industry for more than 30 years, I feel that what is important is providing a positive example to colleagues and to clients alike.

“By living up to our promises and doing good quality work, we can hopefully encourage younger members of the profession to do the same.

“That not only raises standards but inspires greater trust in us among those who count on insurance brokers and underwriters for assistance when they need it most.”

The fifth annual edition of the Elite Women has focused not only on the individual achievements of those named but their contributions to the wider insurance industry.

A panel of six judges – comprising the likes of the Executive Director of Professional Standards at the Chartered Insurance Institute (CII) and the Chief Executive Officer of the British Insurance Brokers’ Association (BIBA) – selected the final list of 61 women from all of the nominees.

Ms Moore’s recognition follows a remarkable few years.

Having joined Broadway upon its launch during the pandemic in 2020, she has played a key role as the firm has become the largest high net worth insurance specialist outside London.

Within the last 12 months, it has doubled the size of its staff roster in the space of a year, mirroring its increase in client numbers.

Last August, Broadway revealed that the value of corporate and private assets for which it arranges cover had doubled to more than £1.25 billion during only its second year in business.

The amount of Gross Written Premiums (GWPs) generated by the firm more than trebled to £4.5 million over the same period.

Ms Moore is also the only person in peace-time to serve a double term as President of the Manchester Insurance Institute – the oldest CII organisation in the country.

Her two-year tenure was due in part to the pandemic’s impact on the Institute’s normal operations.

However, appreciating that lockdown might adversely affect her fellow professionals, Ms Moore devised an initiative – MIIndful Manchester – to provide support and education in the field of mental health.

Already a coach and mentor to junior members of the broking profession, Ms Moore leads the CPD programme for the Manchester Institute and, as an Education Champion for the CII, has undertaken a series of presentations to school and university students promoting insurance as an attractive career option.

In November, she was honoured for her “significant and valuable contribution” to the insurance industry, being one of only two individuals to receive the President’s Award from the Chartered Insurance Institute (CII) last year.