Broadway Insurance Brokers today announced the appointments of Eleanor Moore and Geraint Jones to join its specialist Private Clients division.

From 19th October, Eleanor Moore will join as Director of Private Clients.

Eleanor is the current President of the Manchester Insurance Institute and is widely recognised as one of the leading names in the Manchester insurance market. She has over 28 years’ experience focusing primarily as a specialist adviser to high-net-worth individuals, families, business owners, estates, and personalities.

In her role, Eleanor will oversee the broking and client strategy and placement activities at Broadway. The specialist team will focus on delivering bespoke insurance solutions and risk advisory services to emerging wealth and high-net-worth private individuals.

Eleanor will also continue to be active in her role as President of the Manchester Insurance Institute.

Daniel Lloyd-John, Managing Director of Broadway Broking Group, commented on the appointment:

“Eleanor’s appointment is the first of a few key milestones in helping Broadway achieve our long term goal to become the preeminent provider of high-net-worth insurance advice across the North of England.”

“Private clients is a high growth segment for Broadway – it is an area increasing in size, connectivity, and complexity with substantial unmet need. Consistent with our culture and values, we are going to challenge ourselves to develop authentic, distinctive and innovative strategies that will grow our business. We have set an ambitious but achievable target to become the region’s market leader in this segment by 2023 through creating new and exciting opportunities for future colleagues.”

“In Eleanor we have the right leader to oversee our growth plans and the development of this specialist team. She has unrivalled client and market expertise and is widely recognised as one of the leading contributors in market. She is also an incredible role model to daughter Leah!”

Already having joined Broadway in another specialist in high-net-worth personal lines, Geraint Jones.

With 28 years’ experience in the insurance industry, Geraint is another of the regions most recognised Private Clients insurance professionals.

Commenting on Geraint’s appointment, Daniel said: “Geraint has over 28 years’ experience of personal lines insurance. His knowledge and enthusiasm for this segment is genuinely second to none.”

“Investing in high performing talent will continue to play an important role of our longer-term growth strategy. I have known Geraint for some time. He is well known, liked and trusted by clients and colleagues. His commercial acumen as well as personal characteristics and attributes made him the natural choice for this role – he is empathetic, curious, and always puts others first.”

Geraint Jones commented: “Broadway will provide solutions to clients at every stage of the process and in every aspect of service. The response of insurers has been quite overwhelming, and I am delighted to be part of such an innovative and ambitious team.”

“We have a clear growth plan around providing a fresh perspective at a time when our strong advice in high demand, and we are already looking at ways to develop new products and services. We look forward to welcoming Eleanor in October.”